Did you know?
Girls in Developing Countries can miss up to 50 days of work/school in a year because of Menstruation and the stigmas attached to it
According to a Survey by AC Nielsen and Plan India only 12% Indian Women use Sanitary Napkins
23% of Girls in India drop put of school due to Menstruation related problems
Menstruation or periods as they are called are a part of every woman’s life but it is often confusing and scary for girls particularly because of the Stigmas attached to it. In India, there are several taboos attached to periods even now. Women are often considered “impure” and prohibited from participating in normal life during menstrual period. In a complete negative view of Menstruation they must be “purified” before being allowed to return.
Women are today at the forefront of every change happening in the world yet for those five days they are often left taking a backseat because of being conscious and afraid of Staining in public. Women are now taking their rightful place in even physically demanding jobs like Army, Construction and even Fire fighters. But most girls and women have horror tales to recount about having stained in public and how embarrassing it was and many times the ridicule might even scar a young girl’s psyche.
Today when girls as young as 10 year olds are achieving puberty and early period, it is essential to give them a sense of feminine security during the days of their menstruation cycle so that they grow up to be confident and assured young women.
It is with this intent that the lifestyle brand ADIRA launched its range of Period Panties.
Adira is a brand from the stable of Yashram Lifestyle which is focused on creating unique products and solutions for comfortable and quality lifestyle. Yashram lifestyle is also behind the Maternity clothes brand Morphmaternity.
ADIRA in Hebrew means a Woman who is Strong, noble and Powerful. Thus every woman is ADIRA and the brand is committed towards providing practical, functional, empowering and liberating wardrobe products for women.
What is a Period Panty ?
Well, they are just like regular panties; except they are leak-proof. With Adira PeriodPanties, you don’t have to worry about staining sheets, clothes or furniture. And there is no need to fret, they are made of 100% Cotton and are SUPER COMFY and are 100% Safe to Use.
Why should I use it ?
No one likes to leave a stain behind and what’s more, stains area breeding ground for bacteria.So Adira Period Panties keeps you clean and stress-free.
How does it work ?
Fabric -The special fabric is made of 3 layers. The first absorbent layer, the second layer is the leak-proof layer and the third cotton layer. All the layers breathe to keep you cool and comfy
Types of Fits
Boxers for high flow days, for women in periods who are physically active and for school going girls in period.
Hipsters for low flow days and for everyday protection.
Adira is extremely affordable and each product is priced around $ 20.95 and will last quite long.
Log on to Adirawoman.com where you can see the videos for its leak proof test and breathability test. This product is patent pending so no other manufacturer in India is making these.
Adira also has in its product range- Perfumed Lingerie, Hygiene Panty and Slimming shapewear.
Check out Adira’s facebook page to know more about the brand, its products and exciting contests.