Girls in Developing Countries can miss up to 50 days of work/school in a year because of Menstruation and the stigmas attached to it 

According to a Survey by AC Nielsen and Plan India only 12%  Indian Women use Sanitary Napkins

23% of Girls in India drop put of school due to Menstruation related problems 

Menstruation or periods as they are called are a part of every woman’s life but it is often confusing and scary for girls particularly because of the Stigmas attached to it. In India, there are several taboos attached to periods even now. Women are often considered “impure” and prohibited from participating in normal life during menstrual period. In a complete negative view of Menstruation they must be “purified” before being allowed to return.

Women are today at the forefront of every change happening in the world yet for those five days they are often left taking a backseat because of being conscious and afraid of Staining in public. Women are now taking their rightful place in even physically demanding jobs like Army, Construction and even Fire fighters. But most girls and women have horror tales to recount about having stained in public and how embarrassing it was and many times the ridicule might even scar a young girl’s psyche.

Today when girls as young as 10 year olds are achieving puberty and early period, it is essential to give them a sense of feminine security during the days of their menstruation cycle so that they grow up to be confident and assured young women.

It is with this intent that the lifestyle brand ADIRA launched its range of Period Panties.

The Brand

Adira is a brand from the stable of Yashram Lifestyle which is focused on creating unique products and solutions for comfortable and quality lifestyle. Yashram lifestyle is also behind the Maternity clothes brand Morphmaternity.

ADIRA in Hebrew means a Woman who is Strong, noble and Powerful. Thus every woman is ADIRA and the brand is committed towards providing practical, functional, empowering and liberating wardrobe products for women.

What is a Period Panty ?

Well, they are just like regular panties; except they are leak-proof. With Adira PeriodPanties, you don’t have to worry about staining sheets, clothes or furniture. And there is no need to fret, they are made of 100% Cotton and are SUPER COMFY and are 100% Safe to Use.

Why should I use it ?

No one likes to leave a stain behind and what’s more, stains area breeding ground for bacteria.So Adira Period Panties keeps you clean and stress-free.

How does it work ?

Fabric -The special fabric is made of 3 layers. The first absorbent layer, the second layer is the leak-proof layer and the third cotton layer. All the layers breathe to keep you cool and comfy

 Types of Fits 

Boxers for high flow days, for women in periods who are physically active and for school going girls in period.
Hipsters for low flow days and for everyday protection.

Price Factor

Adira is extremely affordable and each product is priced around $ 20.95 and will last quite long.

Log on to Adirawoman.com where you can see the videos for its leak proof test and breathability test. This product is patent pending so no other manufacturer in India is making these.

Adira also has in its product range- Perfumed Lingerie, Hygiene Panty and Slimming shapewear. 

Check out Adira’s facebook page  to know more about the brand, its products and exciting contests.

Puberty can be a very confusing and stressful time for teens and pre-teens and for young girls it can be very embarrassing as well.  When you're a girl going through puberty you quickly learn that you have no control over when and where you'll be when your period arrives.  At one time or another we've all been caught unprepared and when that happens it can make an embarrassing situation even worse.  

"Adira is a bunch of unique products that come together to provide an innerwear wardrobe for a woman that is practical, fun, functional, empowering, liberating and romantic. "
"Most of Adira's products are made with 100% cotton as they are best suited for the skin.  Some of the products are made with a mix of cotton and spandex."
Adira's products help women young and old, feel more confident.
Where can you purchase Period Panties?
If you're interested in picking up a pair of Period Panties or Perfume Panties, simply visit the Adira website.  There you'll also be able to browse through their other great products such as their slimming shapewear!  Right now they are offering free shipping on orders over $150!  For more up to date information be sure to check out their Facebook and Twitter pages!